All you need to know:
Forget fillers and add Anew Smoothing Serum to your daily beauty routine instead.

Formulated with 0.1% pure retinol, this serum will help to smooth and resurface the look of skin, fast!

Too hard to believe? We’ve got the proof.

In 3 days: it helps to visibly smooth the surface of skin.*
In 2 weeks: it helps retexture the look of skin and smooth the appearance of wrinkles, with up to 60% improvement in texture.**
The best bit… it dramatically improves skin appearance with continued use**.

Let’s wave goodbye to wrinkles together!

30ml

Why you’ll love it:
• This retinol serum has been co-created with dermatologists and scientists.
• It contains 0.1% pure retinol and is effective in helping to reduce the look and feel of wrinkles.
• It’s powerful yet gentle and is perfect for all skin types, from first-time users to retinol fans.

*Based on a Consumer Study with 120 participants.
**Based on a Clinical Efficacy Study with 10 participants.

What’s in:
0.1% pure retinol to help smooth and resurface skin.

What’s out:
Worrying about wrinkles at any age.

How to use it:
Apply nightly
Massage this serum onto your cleansed face and neck every evening.

Seal it in
Follow this serum with your favourite Anew moisturiser to lock in the wrinkle-smoothing ingredients.

Don’t forget your sunscreen
When using retinol, it’s important to always apply sunscreen the following morning!